Caliber Lead Group

Effective date: August 9, 2026Last updated: August 9, 2026

1. Agreement

These Terms of Service ("Terms") govern your access to and use of caliberleadgroup.com and related pages and services (the "Services"), operated by TJ's Sales Alchemy LLC, a Wyoming limited liability company ("Caliber," "we," "us," or "our").

By accessing the Services, submitting a form, or purchasing leads from us, you agree to these Terms. If you do not agree, do not use the Services.

These Terms apply both to individuals who submit their information through our Sites ("Consumers") and to businesses that purchase leads from us ("Clients"). Sections 5 through 11 apply primarily to Clients.

2. Eligibility

You must be at least 18 years old and legally capable of entering into a binding contract to use the Services. If you are using the Services on behalf of a business, you represent that you have authority to bind that business.

3. What we do

Caliber Lead Group operates advertising campaigns and online forms to identify consumers who have expressed interest in particular products or services, and transfers information about those consumers to Client businesses on a pay-per-lead basis.

We are a marketing company. We are not a healthcare provider, medical practice, pharmacy, licensed advisor, or provider of any professional service. We do not provide medical, legal, financial, or professional advice of any kind. Any such services are provided solely by the Client businesses that receive your information, and we make no representation about them.

4. Consumer submissions

If you submit information through our forms, you acknowledge that your information will be transferred to one or more Client businesses who may contact you, as described in our Privacy Policy. You represent that all information you submit is accurate and that you are submitting your own information, not another person's.

5. Leads and delivery

Definition of a lead. A "Lead" is a record containing consumer contact information and qualification responses that meets the criteria agreed between Caliber and the Client in writing prior to campaign launch.

Delivery. Leads are delivered by the method agreed with the Client, which may include email, CRM integration, webhook, or another platform. Delivery is deemed complete when transmitted, regardless of whether the Client acts on it.

Exclusivity. Where a written agreement specifies that Leads are exclusive, we will not sell the same Lead to another business. Where exclusivity is not specified in writing, Leads are non-exclusive.

Territory. Any territorial exclusivity must be set out in writing. Absent a written territory agreement, no territorial restriction applies.

6. Lead quality and credits

Clients may request a credit for a Lead that fails to meet the agreed criteria — for example, materially inaccurate contact details, a duplicate, or a submission falling outside the agreed qualification filters.

Credit requests must be submitted within 5 business days of delivery, in writing, with specific detail as to why the Lead did not meet criteria. Approved credits are applied against future Lead purchases.

Credits are not available for: Leads that meet the agreed criteria but do not answer, respond, or book; Leads that do not show for a scheduled appointment; Leads that decline to purchase; Leads the Client failed to contact promptly; or any outcome dependent on the Client's own sales process, staffing, pricing, or follow-up.

Contact speed and follow-up materially affect conversion. Those are the Client's responsibility.

7. No guarantee of results

Caliber does not guarantee any specific business outcome. We do not guarantee that Leads will convert, book, show, purchase, or generate revenue, or that any Client will achieve a particular return on investment. Any figures, examples, or projections discussed are illustrative only and are not a promise of results.

Results depend on factors outside our control, including the Client's pricing, sales ability, response time, staffing, reputation, market conditions, and competition.

8. Client obligations and compliance

Clients are solely responsible for their own use of Leads and represent and warrant that they will: contact Leads only in compliance with all applicable laws, including the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule, CAN-SPAM, state telemarketing and mini-TCPA statutes, and applicable state privacy laws; maintain and honor their own internal do-not-call list and promptly honor all opt-out and revocation requests; comply with all laws and regulations applicable to their own industry, including any licensing, advertising, and professional conduct requirements; not resell, redistribute, or transfer Leads to any third party without our prior written consent; not use Leads for any purpose other than marketing their own products and services; and maintain their own privacy policy and consumer disclosures.

Caliber provides consent records associated with Leads where available. Clients remain independently responsible for their own compliance. Nothing we provide constitutes legal advice or a guarantee that any particular contact method is lawful for the Client.

9. Payment terms

Pricing, volume, and payment schedule are as set out in the written agreement or order form between Caliber and the Client.

Invoices are due within 7 days of issue unless otherwise agreed. Late amounts may accrue interest at 1.5% per month or the maximum permitted by law, whichever is lower. We may suspend Lead delivery on any account with an overdue balance.

Except for approved Lead credits under Section 6, all payments are non-refundable.

10. Term and termination

Either party may terminate the arrangement on 30 days' written notice unless a written agreement provides otherwise. Client remains liable for all Leads delivered prior to termination. We may suspend or terminate immediately for non-payment, breach of these Terms, or conduct that exposes us to legal or reputational risk.

11. Intellectual property

All content on the Services, including text, graphics, logos, campaign creative, landing pages, and software, is owned by Caliber or its licensors and is protected by intellectual property law. Clients receive no license to any Caliber marks, creative, or landing pages except as expressly granted in writing. Any advertising creative, landing pages, and campaign assets we develop remain our property unless a written agreement states otherwise.

12. Disclaimer of warranties

THE SERVICES AND ALL LEADS ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY LEAD WILL BE ACCURATE, RESPONSIVE, OR PROFITABLE.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CALIBER SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, WHETHER BASED IN CONTRACT, TORT, OR ANY OTHER THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

CALIBER'S TOTAL AGGREGATE LIABILITY SHALL NOT EXCEED THE AMOUNTS PAID BY CLIENT TO CALIBER IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

14. Indemnification

Client agrees to indemnify, defend, and hold harmless Caliber and its officers, members, employees, and agents from any claims, damages, losses, liabilities, penalties, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) Client's use of Leads; (b) Client's contact practices, including any claim under the TCPA or comparable state law; (c) Client's breach of these Terms; (d) Client's products, services, or professional conduct; or (e) Client's violation of any law or third-party right.

15. Governing law and disputes

These Terms are governed by the laws of the State of Wyoming, without regard to conflict of law principles.

Any dispute arising out of or relating to these Terms shall be resolved exclusively in the state or federal courts located in Sheridan County, Wyoming, and the parties consent to personal jurisdiction and venue there.

16. General

Entire agreement. These Terms, together with any written order form or service agreement, constitute the entire agreement between the parties.

Severability. If any provision is found unenforceable, the remainder stays in effect.

No waiver. Failure to enforce any provision is not a waiver of it.

Assignment. Client may not assign these Terms without our written consent. We may assign freely.

Changes. We may update these Terms. Continued use after changes are posted constitutes acceptance.

17. Contact

TJ's Sales Alchemy LLC30 N Gould StreetSheridan, WY [email protected]